Site Forensics and Diagnostics

A sudden and unexpected drop in search engine rankings and referrals can be nerve-wracking and confusing as well as costly. Very often the cause is unclear. There are many different factors that can cause this type of event:

  • A redesign or integration of a new technology on your site
  • Server configurations or downtime
  • A competitor using aggressive techniques
  • Penalties, filters and algorithm changes
  • A change in the profile of your inbound links

While this does not encompanss all the possibilities, it does provide an idea of how different elements can affect and complicate the problem. We help you identify the source of drop and make recommendations to put you back on the right path.

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