The best time to consider SEO factors affecting your future success with Google rankings, and with search engine rankings in general, is now - before you do anything else.
Arm your development team with accurate information and best practice standards for building crawler-friendly sites. We can help with consulting on wireframes, or with on-site training, or something inbetween. Wherever you'd like to go, we'll help you get there faster (and with fewer bugs in your teeth!).
Some of the SEO factors we may address: