Global Search Engine Marketing: Fine-tuning Your International Search Engine Results.
Marketing through search engines to non-English-speaking customers outside the U.S. has become essential; however, it does present complex and unfamiliar challenges. Fortunately, a new book entitled Global Search Engine Marketing: Fine-tuning Your International Search Engine Results, by Anne Kennedy and Kristjan Mar Hauksson, holds the key to success.
These two industry experts have drawn up a complete and practical guide to succeeding with global search engine marketing. The book brings together proven solutions to all the issues marketers will encounter - from culture and communication to technology and law.
Kristjan Mar Hauksson, co-author of Global Search Engine Marketing, explained, "This book is aimed at those whom are looking to extend their knowledge of multilingual, multicultural online marketing. It will help the reader identify and consequently avoid the fundamental mistakes I see time and time again when it comes to international marketing."
Global Search Engine Marketing covers the following areas and more:
- Understanding key cultural and behavioral differences
- Crafting online marketing campaigns that reflect local cultures
- Selecting the right search media in each market - including markets where Google doesn't dominate
- Achieving higher rankings in search engines around the world
- Organizing effective global pay-per-click search marketing campaigns
- Optimizing online press releases and other content for global search media
- Leveraging non-U.S. social media tools and platforms
- Using web analytics to track key performance indicators (KPIs) in multilingual/multicultural campaigns - even if you don't speak the language
January 28, 2010 -- Portland Maine, USA and Reykjavik, Iceland:
An agreement was announced today by Beyond Ink LLC based in Portland Maine and Nordic eMarketing ehf, headquartered in Reykjavik Iceland, to collaborate on global Internet marketing services, sharing resources, including worldwide offices and world class tools. The agreement effectively gives both companies global service coverage with presence in London, Beijing, Prague, Dublin, Oslo, Helsingborg Sweden and Portland Oregon, as well as their operations headquarters in Maine in the US and Iceland.
The collaboration provides Internet marketing services in 20-plus languages, as well as time zones around the globe. Languages include Icelandic, UK English, American English, Swedish, Norwegian, Danish, Finish, Japanese, Chinese Mandarin, Chinese Simplified, Chinese traditional, Bulgarian, Russian, Spanish, Italian, French (various dialects), German (various dialects), Dutch, Polish, Portuguese, Czech, Slovakian, Flemish and Arabic.
In addition, Nordic eMarketing brings an extensive tool set including a proprietary newswire, link building databases in 21 verticals, and is one of only 40 agencies worldwide with access to Yahoo Web Analytics, and as a Preferred Provider.
In the joint announcement, Anne F Kennedy and Kristjan Mar Hauksson predicted a rosy future for combining forces in the global market.
"We are thrilled to be working partners with Nordic eMarketing; we value their thoroughly integrated, highly ethical and yet creative approach to marketing on the Internet in general and marketing websites in search engines in particular," Ms. Kennedy said. "My Beyond Ink partners and I firmly believe the expanded reach and resources will benefit our current and future clients."
"We have been thoroughly impressed with the innovative work and results that Beyond Ink has achieved over the years. They are a similar-minded company that adheres to ethics which we admire and want to work closely with," Mr. Hauksson said of the collaboration. "Now with Beyond Ink wishing to move more into the European market and Nordic eMarketing into the American market, we couldn't imagine partnering with anyone else. We look forward to a bright future working with them."
Inquiries concerning the US should be directed to Beyond Ink's Anne F Kennedy, founder and Managing partner, while inquiries for Europe and Asia should go to Nordic eMarketing to Kristjan Mar Hauksson, founder and Director of Internet Marketing.
Anne F Kennedy
anne AT beyondink.com
global +1 207 671 6131
Kristjan Mar Hauksson
kristjanmar AT nordicemarketing.is
global +354 540 9500